Patrick SullivanFour ways healthcare teams use me
Strategy, operations, AI systems, and the writing to ship them. Every engagement starts the same way: you tell me what you're working on, and I come back with an honest read on what's actually broken.
Content strategy
For teams that need to decide what to publish, why it matters, and how it earns its keep before anyone writes a word.
- Content audits
- Editorial roadmaps
- Topic and service-line strategy
- Patient journey content planning
- Editorial calendar & brand journalism planning
Content operations
For teams whose content process is slow, unclear, or held together by heroic one-offs.
- Workflow design
- Content governance standards
- Intake and triage models
- SME and clinical review processes
- Editorial standards
- Maintenance and update systems
AI-assisted content systems
For teams that want AI in the workflow without handing it editorial judgment. I build and run these systems in my own production every day. You get implementation, training, and the documentation compliance will ask for.
- AI workflow design and implementation
- Editorial guardrails and QA gates
- Prompt and process documentation
- Human-in-the-loop review design
- Team training
- Content ops automation
Copywriting & editing
The fulfillment arm. For high-stakes content that has to survive clinical review and still be worth reading, delivered direct to your team or white-labeled through your agency.
- Patient education
- Service-line and practice content
- Expert Q&As and interview-based stories
- Patient stories
- Science and medical explainers
- Developmental and structural editing
Projects, retainers, and white-label
Available for project-based strategy work, select ongoing retainers with healthcare teams and agencies, and white-label fulfillment through agency partners. If you're not sure what shape the work should take, tell me anyway. Sorting that out is what the first conversation is for.
Not sure which one you need?
That's normal — most problems are mixed. Five minutes of intake sorts it: an honest read within two business days, even if the answer is "you don't need me."